Mothermix Records

Brief

Mothermix Records were met with the challenge to get CD's of their award winning Afrikaans rap group KALLITZ into CD stores nation wide. KALLITZ did however have a large fan base across South Africa and wanted to make their music available for downloading to cell phones.

Methodology

KALLITZ' full tracks and ringtones were made available on a mobile channel environment for downloading to cell phones for a fee of R4 per full track and R0.50 per ringtone.

Result

The viral marketing effect resulted inter alia in over 53.000 downloads of KALLITZ' hit track "Kaapse Paatie". 

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